芝蔴街暨榮獲艾美獎終身成就肯定後,再度於2010年摘下AFTRA(American Federation of Television and Radio Artists 美國電視暨廣播演員聯合會)媒體娛樂傑出獎項(AMEE - AFTRA Media and Entertainment Excellence Awards)!

AFTRA於官方網頁中表示,芝蔴街成立四十年以來,其知名的布偶、演員以及客串明星陪伴無數小朋友從最基本的ABC與123開始學起,目前超過140個國家都有播映芝麻街的節目,讓芝麻街成為世界上影響最深遠的非正式教育體系!

當芝麻街在1969年11月10日首播以來,就以鮮明的視覺、緊湊的情節以及漫畫模式取得大家注意,而芝麻街與另外一個性質類似的節目"Laugh-In"最大的不同點在於,芝麻街主要收視群為居住於貧民區、很少有機會接觸優質教育的學齡前孩童。

經過這麼些年來,芝麻街歷經許多節目型態與布偶角色的變革,也同時不斷地在創造歷史,此節目所聘僱的演員在在都反映出美國這個國家的多樣性。

Sesame Workshop身為非營利教育機構,也不斷地延伸芝麻街的觸角,從電視一路拓展至廣播、書籍、雜誌、互動媒體以及社區,影響層面小至地方,大至全國甚至全世界,但不管是在哪一種媒體平台,芝麻街節目的宗旨始終如一: 就是幫助孩童發揮最大潛能!

(原文出自AFTRA網站,翻譯者Phinn)

The Cast of ‘Sesame Street’ – AMEE Award in Entertainment

sesame

Celebrating its 40th year on the air, "Sesame Street" has taught countless children their ABCs and 123s. Airing in more than 140 nations, the show has become one of the single greatest informal educators of young children in the world with its cast of Muppets, actors and guest stars.

When "Sesame Street" premiered on Nov. 10, 1969, it took on a strong visual style, fast-moving action and comic format similar to another AFTRA-covered program, "Laugh-In," but with a target audience of inner city preschool-aged children with little access to quality education.

Over the years, the curriculum-driven program has changed formats and cast members and made history. Its cast – from Jim Henson's Muppets to the dozens of human characters it has employed over the decades, including original cast members Bob McGrath and Loretta Long – has reflected the diversity of the country.

Sesame Workshop, the non-profit educational organization, has expanded “Sesame Street’s” reach, delivering it through television, radio, books, magazines, interactive media and community outreach on a local, national and global level. Through each media platform, the goal of the program remains the same: to help children reach their highest potential.

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